Honestly! I’m huge fan of looking ahead & preparing myself for plan future properly. Looking toward the future and thinking about the year upcoming ahead can help plan your goals & create innovative strategies better. If it turns out right, you will be able to beat your competitors to finish line even before you get there. High spirited, in this Blog we cover Biggest Trends of 2018 especially for entrepreneurs to plan and get ready for next year and what shall it brings along. Looking ahead and make analysis always helps you improve your business. It greatly helps you know really what to expect instead of letting others get ahead and you won’t really realize where you lacked.
I love the way David Cearley, VP/ Gartner Fellow, at Gartner 2017 Symposium/ITxpo in Orlando, Florida. Quoted “The continuing digital business evolution exploits new digital models to align more closely the physical and digital worlds for employees, partners and customers”.
Frankly, inspired by the today’s popularity of on-demand consumer-centric businesses like Airbnb & Uber more companies will keep launching specialized on-demand sites on the B2B side, becoming one of the most popular business trends in 2018. Some of the biggest businesses in the world got to where they are because they were able to take advantage of a trend before it caught on everywhere. Sites in expert areas like on-demand law and marketing consulting can work well with skillful staffers on board, says Business News Daily.
Entwining of people, content, devices, automation & services the intelligent digital mesh. It will enable by digital models for business platforms & intelligent set of services & talent rich teams to support digital business. Artificial intelligence, digital twins, immersive experiences, continuous adaptive security and event-thinking create a foundation models.
Folks! Just do it✅
Here are few trends entrepreneurs should be looking out for in 2018 😉
1. IoT becomes More Important
In the last few years, one of the most revolutionary technological advances “Internet of Things“. It has huge influences & implications for how we wake-up, eat, learn, work & even do business. In-case you folks haven’t heard before what’s Internet of things: IoT connects devices to Internet to open up to new opportunities & possibilities for using those devices. Many businesses are using IoT to get things done more efficiently, reliably & faster. It has been estimated that by 2020 there will be 4 Billion people connected to IoT. The race to make sense of data in order to hyper personalize the buying experience is accelerating. Building technology like this means brands need to invest. Either build the right solution, purchase or be left behind.
This takes personalization to a whole new level. We will be able to create one-of-a-kind messages for every user. Can you just imagine, all the sheer amounts of personalized data that we’ll collect from 4 billion people? And in-case you’re a digital marketer like me, you’re probably drooling right now 😄 oh buddy you should be😎.
2. More Remote Teams
Today, work places have transformed drastically. Working with remote teams has exploded in popularity. More companies are choosing to telecommute or work completely online remotely from anywhere anytime bases. In State of American Workplace report, Gallup noted 43% of employed Americans spend at least some time working remotely. Due to the increasing popularity of Millennials workplace culture numbers have risen to 68% now. Startups like Knack and Toggl are 100% virtual, meaning that all of their employees work from home. This is how exactly startups have been hiring remotely. It creates much better work environment for employees hence, makes Business work better as a whole.
However, for a long time, people thought that working remotely wasn’t as good as working in a physical location. But, it was only recently that businesses realized that remote teams could be just as productive than teams who meet in person. Multiple industries have adapted this work culture to ensure their employees are happy, can perform more, have liberty to much higher creativity & can be retained as well.
3. Automation at its best: Chatbot
In case you’re wondering what the heck a chatbot actually is, though, here’s the condensed definition: Well a short for chat robot, a computer program that simulates human conversation, or chat, through artificial intelligence. Typically, a chat bot will communicate with a real person. Hey! something happened at Facebook Messenger in Apr 2016 Remember? that resulted in a revolutionary paradigm shift on the horizon of digital communication.
the chatbot for marketing and sales.
You’ve probably seen websites that feature live chat support. They typically look something like this: they are classic examples of live chat bot. Chatbots not only cut costs but also allow you to have live chat available 24/7. Even though most modern marketing techniques let you narrow your scope, few of them get that narrow. And it’s a real game changer. Every day, people are finding new ways to use bots. Chatbots are going to see some action in 2018, and there will be all kinds of automation on the horizon.
4. More Interactive Marketing
Do you know what is Interactive Marketing, ok! Think of those old days of traditional marketing. Companies spent marketing & advertising budget over newspapers, TV commercials & big hoardings. Now think of Twitter marketing more interactive, engaging & it can be shared & commented upon so faster and much more accurate analytical data for marketers to plan strategies.
Getting users to notice you is more difficult than ever. Every single day, we’re bombarded with ads— as many as 5,000 per day. That’s a lot to digest folks! And it’s pretty darn difficult to stand out with all that crowd hauling and huge competition out there! You have to stand head & shoulders above your competition if you want to get noticed.
If You want People’s Attention, Earn It!!
However, That’s just the tip of the iceberg. Many startups have started creating hyper-interactive marketing which actually is a lot of fun for people to participate into. Today, the consumer has almost full control. Instead of annoying the customer, Talk to them. Start a conversation & invite them to participate.
What are you waiting for? Gear Up & Plan your 2018 ahead through these Trends. Discuss your project & get your dream project structured Reach us @ Innvonix Technologies. Wanna know more keep a watch on our upcoming blog on Trends of 2018.